We went shopping at Payless 3 days after it filed for bankruptcy for the second time in 2 years

Publish date: 2024-06-28
2019-02-22T19:22:04Z

We visited the Payless ShoeSource location at 934 Market Street in San Francisco, California.

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This is one of roughly 2,500 stores in North America that will be closing following the company's bankruptcy filing.

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Source: Business Insider

There were posters advertising the store's closing displayed on the windows.

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The loud yellow lettering was hard to miss.

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And you could also spot yellow sales stickers on a display table of sneakers through the window.

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The advertising seemed to be working — the aisles were fairly packed with bargain hunters.

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Everything in the store was 20% off.

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Tall boots had a larger discount — they were 40% off.

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The women's department was on the ground floor.

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Handbags lined a wall close to the cash register.

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There were also socks and tights, all advertised as being 20% off.

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There were a few of these cushioned seats stationed around the store. This one had some stains on it.

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Through the aisles, there was a wide range of shoe labels.

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Airwalk sneakers were abundant, priced at $30.

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Champion sneakers and walking shoes were also prominent in the store.

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There were plenty of work- and comfort-oriented shoes, like these slip-resistant black slip-on shoes that cost $34.99.

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What looked like school uniform footwear was in stock as well.

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There were heels and sneakers by the American Eagle brand.

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These American Eagle black flats were $24.99.

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Shoes by Dexflex comfort were in stock.

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There were these on-trend red sock boots by Brash for $50.

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These Brash over-the-knee boots were priced at $60.

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But these sparkly tall boots were on clearance sale for a more affordable $20.

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There was a handful of shoes that had the red clearance sticker.

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High-heels by the Christian Siriano brand were some of the trendiest shoes in the store. These gold shimmery heels were $34.99.

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There were these pointed red pumps ...

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... but also some more work-friendly shoes for $34.99.

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Upstairs was the men's department.

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It was a ghost town compared to downstairs.

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There were pieces of trash scattered in certain places.

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There were slip-on work shoes by Dexter Comfort for $39.99.

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Shoes by the Hunter's Bay brand were in stock.

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And these waterproof work boots were priced at $44.99.

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There were multiple Champion sneaker options ...

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... and there were slip-resistant work shoes for $29.99.

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Overall, the store was nicely kept, but the shoes weren't obviously sorted by category, like fitness, dress, etc.

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The shoe boxes sat straightened on the shelves ...

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... but the display didn't look anything like how department stores like Macy's showcase their footwear.

The shoe department in a New York Macy's. Mark Lennihan/AP

Historically, the store has been known for its unbeatable low prices.

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Source: Digiday

But Payless has had to compete with other fashion brands across the board in recent years, from fast-fashion stores like Forever 21 to larger retailers like Walmart and Target.

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Source: Digiday

Payless also has a lackluster online-shopping experience, which has likely played a role in its downfall.

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Source: Digiday

Some of the styles seemed outdated, too, like these glittery Birkenstock look-a-likes.

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Despite the bargain prices, Payless' unattractive shoe displays, lack of an e-commerce presence, and inability to keep up with other fashion labels point to why it's struggled in recent years.

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Source: Digiday

It seems as though an era of value shoe shopping is coming to an end.

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