Check Out Foursquare's Huge Times Square Ad

Check out this massive light-up billboard ad for Foursquare and American Eagle Outfitters, shot in Times Square (via Mashable).

That's something most tech startups don't get, especially for free.

But isn't American Eagle -- the store whose billboard that is -- supposed to be in the Shopkick camp? (A sort-of-rival mobile app.)

Looks like big retailers aren't going to be loyal to any one of the mobile shopping/check-in apps, and will experiment to see what works best for them.

Makes sense, especially if they have no equity stake in the apps/companies they're supporting.

Update: Foursquare bizdev exec Tristan Walker tells us that American Eagle has already been running nationwide Foursquare specials for a month an a half. So it's definitely up for trying multiple mobile commerce/shopping app strategies.

See Also: Here's How Shopkick Works -- That New "Foursquare For Shopping" iPhone App

ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufonyktMScomanpal6p7vUq6qqrZGnsrR5x66enmWknrqmv4ysqK6Zopp6orCMa2dqaF1t